the ones left on the cutting room floor...

So far we have had a very positive response to the new logo. We are still eager to hear from more people. So positive, negative, or just curious, please do leave your feedback, concerns, and questions on the comments section below the post with the new logo reveal.

Sample letterhead using new CACR logo, by Santiago Lombeyda, 2011

As a bonus, for those interested, we did want to share with you some of the process of how we ended here. Along with the history of the logos (see two posts before), here are some samples of some different directions we considered:

Collection of CACR logo explorations, by Santiago Lombeyda, 2010-2011

Some of these tended to be too abstract, too busy, too ambiguous, too ambitious, too nerdy, and even too 'retro' (as in, are old school pixel/bitmaps old enough to be classics?). Of course there were many variations of these, as well as many many other variations and small tweaks on the logo that made it in the end.